Our core brand, "Hakushika," which literally means "white deer," is the subject of an old Chinese legend. According to this legend, the Tang Emperor Hsuan-Tsung who ruled from 712-756 and is known as the longest reigning emperor during the culture rich Tang Dynasty, found a white deer one day wandering in his palace gardens. Seeing that this rare and beautiful animal was adorned with a bronze medal indicating that the animal was 1000 years old, the Emperor recognized this as an auspicious sign symbolizing a long and prosperous life.
The Japanese, who have traditionally adopted the Chinese images and legends of the deer also regard the white deer as a sign of longevity. As such, we chose Hakushika as our brand to represent both our long history as well as the future ahead of us.
